If you have a goal of increasing brand awareness, revenue, and loyalty, social media marketing is a must. It’s harder to find someone not using social media platforms than those who are. In fact, many people use multiple social media outlets, and for good reason. There are many benefits of social media marketing.

Facebook, twitter, Snapchat, Instagram and many other platforms can help you directly connect with fans and potential fans.

There are many benefits of social media marketing, most of them resulting in increased sales for you. Who doesn’t want to make more money? Here are the top 11 benefits of creating a social media marketing campaign.

Lead Generation Benefits

If you have products or services to sell, you need leads. Getting leads means you are finding new people to become customers. One of the benefits of social media marketing is that it can do this for you.

If you created a new song and are trying to get new fans, offering discounts or freebies is a sure way to accomplish your mission. You can even host a live streamed launch of a new product. Your fans want to be a part of this. Offer them a refer a friend discount on the product and you can double your fanbase.

There are many lead generating ideas proven to boost your numbers.

Custom Market Exposure

There is no other way to reach a massive, diverse population as with social media platforms. In just one Facebook ad, for example, you can target specific audiences, as well as the number of people you want to target each day.

This means if you want to advertise that new Romantic Fiction book you just published, you can target groups that are listed as romantic fiction book lovers. It is simple and effective.

Ultimately, your main goal is to bring in more revenue through the products or services you offer. Targeting audiences can do just this in a brief period. Social media outlets make it easy to analyze your target audiences also.

Meaning if you need to adjust your marketing, you will be able use the feedback you get from custom target marketing for improvements.

Increased Sales

One of the main benefits of social media marketing is the increase in sales. Research from Forbes has shown businesses who use social media marketing increase sales by 78 percent above similar businesses. Another study makes those numbers seem small when one online business increased sales by over 700 percent.

What would such a substantial increase look like for your brand? This is possible for you too through social media monetization. It can happen for you by using varied strategies on social media platforms.

Loyal Followers

Increasing sales comes through increasing loyal followers.

People on social media want to feel like they know, understand and relate to the artists they follow. They want to know the why behind the service or product.

Social media gives you the opportunity to introduce yourself to the world. You remain in control of how you are represented to the public.

Even some of the biggest brands are taking advantage of these benefits of social media marketing to gain loyal followers.

Saves Money in Marketing

Advertising on social media outlets is relatively inexpensive. You get a higher return on your investment too.

One study showed that 84 percent of those studied found that spending one hour a day drastically increased the online traffic they received. Increasing revenue while decreasing expenses is simple with social media.

Communication with Consumers

One of the main benefits of social media marketing is that it allows you to communicate directly with customers. You don’t have to send out a survey and wait for feedback about your performance. There is little wait time to hear what your followers like or don’t like.

Instant feeds on all outlets gives you raw feedback. Within minutes, sometimes less, you can ask a question and receive answers. This means you can make changes and improvements in a short period of time and report your progress to your followers, giving them value.

Staying Modern

Change is hard for some. Staying active on social media helps you keep up with followers of all ages. It makes you relevant to many generations, not just your own.

Keeping up with modern advances lets followers know you care about them. So much so that you are willing to grow and adapt with them. This keeps fans of all ages interested in you and your creativity.

Easy Analytics

Other benefits of social media marketing includes access to easy analytical reports. Platforms such as Facebook allow you to specifically review the groups of followers you have through analytics. This data provides you with statistics and data. With this information you can monitor patterns within your fan base.

Accountability

Social media marketing is a terrific way to keep you on target and in line with your original goals and dreams. If you steer off path, your followers are sure to let you know it.

Accountability to your fanbase helps protect you from making impulsive and negative decisions. You know any negative behaviors will be called out on social media. This gives you the ability to think before you act, keeping your image and business goals on track for success.

Accessibility

Connections are everything today. Social media platforms such a Facebook, twitter and the likes were established mainly for that one purpose, to connect with others.

The more accessible your followers feel they are to you and your work, the better.

The more your fans see you as a real person, the more they will want to support you and your brand. They begin to feel as if they are part of your team, promoting you to their friends and to friends of friends.

Fun

One of the other benefits of social media marketing is that it’s not all business on social media. It can be fun. Promoting your latest ventures can be exciting for both you and your followers.

You can showcase your personality, or your brand’s personality using fun strategies. Not every part of branding and promotion needs to be serious. Fans can become bigger fans when you give them a fun experience.

Having fun on social media shows your audience you are just like them. It shows them you love life and get excited about sharing your joy. Your creativity can become contagious.

Because there are so many benefits of social media marketing, it’s important to have. Start today, use social media to wow the masses and increase your brand.

Jason Swartz

Jason Swartz is the President and Founder of Alliance Talent, a world-leader in the entertainment business. Growing up in Los Angeles with a passion for music, he took his local childhood concert business and made in an international concert booking company. Specializing in entertainment booking, social media branding and monetization, and music publishing, Jason was the first to scale social media monetization for the music industry across Facebook. Today, he runs Alliance Talent, a leading entertainment company and concert promoter; focusing on concert bookings, talent representation, brand management, and social media monetization.