This summer, one of the largest international music festival in the World was held in Serbia. Just ask Wiz Khalifa and Bastille, two of the performers at the Exit Festival. Over 200,00 people attended this event. Who even knew there were 200,000 music lovers in Serbia?

That means 200,000 people who could also be camping, waiting in lines and vying to see you perform live. That means 200,000 people buying your band’s merchandise.

If your goal is world-wide music domination, playing at an international music festival is a must.

Keep reading below for many other reasons why you should book your spot at an international music festival.

Expand Your Business at an International Music Festival

There are many benefits of performing at an international music festival. From growing your fanbase, to meeting industry professionals, to growing your name, there are many perks. An international music festival is what you need to take your music career to the next level.

Here are the top reasons you should consider performing at an international music festival, and how a talent agent can make that dream become reality.

Grow Your Fanbase

Having fans in the United States is great. In fact, it’s awesome. They travel long distances to see you, they know all the lyrics to your songs and they go into total hysteria if they bump into you in person. What a great feeling.

Think about it, the same thing could happen with fans around the world. Picture yourself in China, Australia, London and other fascinating locations. Picture all those fans, some who do not even speak English, singing your lyrics.

You could be signing thousands of autographs for the fans who stand in line to buy your merchandise. Think of the instant spike in social media followers, giving you even more influence in the industry. This spike in followers will also allow you to focus on making even more income with social media monetization.

Growing your fanbase doesn’t have to be hard, especially when using the connections you make with other musicians.

Connect with Other Musicians

Even though your star is on the rise, you most likely get star struck by other celebrities in the industry. These super stars attend international music festivals, connecting with fans like you.

You can connect with the musicians who have influenced you. Some of the biggest and hottest names in the business will be at the same international music festival as you. Some may be performing there, others may be just enjoying the shows.

Either way, this is your chance to meet them. It’s possible your connection could turn into a collaboration.

Meet the Industry Professionals

Growing your fanbase and collaborating with other musicians will get the attention of key industry professionals. They can make things happen for your music career.

From agents to producers to other important record label staff, your presence at an international music festival gets you closer to them.

You can take advantage of learning opportunities from industry leaders. There are many panel sessions and question and answer sessions where you can learn what it takes to make it even bigger.

Panel Sessions Led by Super Stars

It’s like a conference on steroids. The biggest names in the music industry offer their time to answer your questions. This is information many people would pay a lot of money to obtain. And you are getting it just because you participated in an international music festival.

The steps you need to take to grow your music brand can be answered by those who have been exactly where you are. You will see what other attendees are wanting to learn from the music legends. You can use their questions and answers to your advantage, giving your fans what they want before they even have a chance to ask.

Creative Ideas

The ideas you get from panel sessions can boost your creativity. Being around innovators is inspiring. It motivates you to create and produce more of what you do best.

Hanging out with some of the best musicians in the world can give you ideas that are new to you and your fans. Creativity may also include how to expand your brand through products, content, and social media platforms.

All of which increase your presence and pocket book.

Free Parties

Okay, so what is a music festival without a good party. Yes, there will be a lot of business opportunities to take advantage of at an international music festival. But there will also be some great parties. You totally deserve to unwind, relax and have fun.

At international music festivals, there are hundreds of parties to choose from to help you celebrate all your accomplishments.

Depending on the connections you made, you could be sitting in the V.I.P. section of some of the greatest parties. And you don’t have to pay to get in the door. Festival parties are free. Pick the parties that will continue to enhance your visibility in the music industry.

Your next step? Work with your talent booking agent on the application to the international music festival you want to attend.

Jason Swartz

Jason Swartz is the President and Founder of Alliance Talent, a world-leader in the entertainment business. Growing up in Los Angeles with a passion for music, he took his local childhood concert business and made in an international concert booking company. Specializing in entertainment booking, social media branding and monetization, and music publishing, Jason was the first to scale social media monetization for the music industry across Facebook. Today, he runs Alliance Talent, a leading entertainment company and concert promoter; focusing on concert bookings, talent representation, brand management, and social media monetization.